Optimares is the Red Dot Award winner

Sun Oct 09th, 2016


Pleased with Red Dot Award: Product Design 2016 for Maxima Plus's successful achievement! Thanks everyone to make it real, as promise to continue our efforts and high-altitude dreams.

 Optimares flies to Singapore to receive personally the ambitious award, the Red Dot Award in Product Design. Maxima Plus is lead as new in-flight experience aimed to the perfect comfort.

 ;We have designed an experience that will usher in a new era in premium service to Hawai’i, one that resulted from a thorough review of guest feedback and intensive research to develop a best-in-class product for our long haul aircraft,” said Mark Dunkerley, President and CEO of Hawaiian Airlines. Together with our partners at Optimares and PaulWylde, we have created a truly bespoke design that delivers world-class comfort and style, while staying true to our island roots. Whether traveling for business, with family or on a romantic retreat, the new premium cabin evokes an engaging bold, contemporary sense of Hawai‘i, complemented by the warm aloha spirit of our cabin crew. We’re creating an environment of tranquility and comfort in the air.”




Find out the Maxima Plus schedule on Red Dot Award


Optimares S.p.A., Italy
Team Lead: Alessandro Braca Design: Andrea Giordano, Alessio Morsicani 


Team Lead: Ascanio Malgarini


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