Optimares and Beond: Launch of the First Leisure Class on the Milan – Maldives Route

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Aria wins the XXVIII Compasso
d’Oro ADI Award

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We create products that didn't exist before
for lifestyles that don't exist yet

Who we are

Optimares and Beond: Launch of the First Leisure Class on the Milan – Maldives Route

Read more

Aria wins the XXVIII Compasso
d’Oro ADI Award

Read more

We create products that didn't exist before
for lifestyles that don't exist yet

Who we are

2016-2024 Winner

2024 Winner

2023 Winner

2023 Winner

2024 Winner

2024 Winner

We give space to both passengers and the airline.

Who we are

Designing the Future of Air Travel:
Sustainable, Comfortable, and Respectful

Our mission is not to design seats, but to create new ways of flying: more sustainable, comfortable, and respectful of people and their space.

For ten years, we have been working to demonstrate that air travel can be as exciting and enjoyable as the destination itself.

Sofab

Sustainability has never been
more fabolous

Business class

more info

Aria

Efficiency at its
best

Business class

more info

MaximaPlus

Comfort becomes
glamorous

Business class

more info

Akus

Where innovation becomes
smart.

Premium economy

more info

Quadra

Created to protect
your space

Economy class

more info

Nothing makes us prouder than a satisfied customer and a happy passenger.

“In details little and large we have crafted a new seat and a new cabin to look after our guests in unparalleled comfort accompanied by the authenticity and warmth of our in-flight Hawaiian hospitality.” […]

Hawaiian collaborated with Optimares, an Italian seat manufacturer specializing in traveler-centric design, created an exclusive, highly customized seat.

Mark Dunkerley

President and CEO -
HAWAIIAN AIRLINES

“Optimares assembled the seats, Poltrona Frau produced the leather covers, and Ferrari made the carbon fiber structure supporting the seats. The cabin is not only beautiful but it also has a very strong “made in Italy” signature.

Lukas Hofmeister

Europe Sales Manager
- Beond

“This project has been a really long journey from conception all the way through the fabrication of the seat and I am really excited to see our guests’ experience it for the first time. I think it’s gonna be something that really brings our brand to life.”

Avi Mannis

Senior Vice President, Marketing
- HAWAIIAN AIRLINES

14 October 2024

Optimares wins the Red Dot Award: Our SoFab takes flight!

We are proud to announce that Optimares has reached a new milestone in its mission to revolutionize in-flight comfort...

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4 October 2024

Optimares wins the prestigious “Good Concept Design Award” at GIDA 2024

We are proud to announce that Optimares has won the GOOD CONCEPT DESIGN AWARD within the context of the Goldreed Indu...

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31 July 2024

Optimares and Beond: Launch of the First Leisure Class on the Milan – Maldives Route

In the following lines, we will tell you the story of our extraordinary collaboration with Beond, the airline company...

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