July 31, 2024

Optimares and Beond: Launch of the First Leisure Class on the Milan – Maldives Route

In the following lines, we will tell you the story of our extraordinary collaboration with Beond, the airline company that has redefined luxury air travel. Imagine starting your vacation the moment you step on board, surrounded by unparalleled comfort and luxury. With the introduction of their full business cabin, now operational on the Milan – Maldives route, Beond has made this vision a reality, and we are immensely proud to have contributed to this revolutionary project. Optimares has designed tailor-made seats that embody the excellence of Italian design, offering an unforgettable travel experience that begins long before landing on the beautiful Maldivian islands.

Creation of the First Leisure Class Cabin

Beond’s ambitious project to create a full business cabin perfectly aligns with our expertise in designing premium business class seats. Our role in this project was to develop custom seats that fit Beond’s vision of a leisure class: a luxurious travel experience that turns the journey into part of the vacation itself.
Our team of designers and engineers meticulously worked to ensure that each seat not only meets but exceeds the expectations of the most demanding travelers. The final result is a specially-designed cabin that offers more than just a seat; it provides a complete travel experience. This dedication to excellence has been recognized with the prestigious Cabin Concept of the Year award for 2024 by Onboard Hospitality Magazine.

The Luxury of Custom Design

At Optimares, we are confident of our ability to provide tailor-made solutions that reflect the unique identity and needs of our customers. For Beond, this meant creating seats with the highest quality finishes, attention to detail, and personalized features that enhance passenger comfort and satisfaction. The partnership with Poltrona Frau, with whom we combined expertise in selecting leather, stitching, and all seat finishes, has also guaranteed a very high level of finishing. Our commitment to customization ensures that every element of the seat is designed to meet specific needs, from ergonomic contours to the luxurious materials used.

Experience the Difference

Since July 2024, Beond has officially inaugurated the flight between Milan Malpensa and Malé. The flight, with a technical stop in Dubai, is operated twice a week with an Airbus 319 configured with only 44 exclusive business class seats.
Now, you can finally experience the leisure class that allows you to enjoy a complete travel experience. From the moment passengers step on board, they are wrapped in an atmosphere of relaxation and luxury that sets the tone for their entire journey. This innovative concept allows travelers to start their vacation from the moment they board the plane, making the journey to the Maldives as memorable as the destination itself.

Our seats play a fundamental role in providing this unique experience, offering unparalleled comfort and privacy, allowing passengers to relax and enjoy the flight in a sophisticated and welcoming environment.
The collaboration with Beond is a testament to Optimares’ commitment to excellence in design and innovation. We are honored to be part of this revolutionary project and to see our seats featured in the world’s first leisure class cabin. We continue to push the boundaries of what is possible in aeronautical design, remaining dedicated to providing exceptional products that elevate the standard of luxury travel. Because the real journey is not only the destination, but also the magic of every single moment spent along the way.